Jun 10

3 Claims In Dove’s “Soap vs Dove” Ads That Are Misleading

If you haven’t seen the commercial, you can watch it below: (you can also view it on Dove’s website)

[flv:http://msbrandent.vo.llnwd.net/d1/msnbeet_doveus/flv/thedifference/scum_demo2.flv 576 324]

First, I’d like to say that I don’t think Dove is a terrible awful product and you should never use it. I think our soap is far better, but don’t take my word for it! All I’m trying to do is point out where Dove is misleading or not being completely honest. I won’t make any claims that I can’t back up.

Now, onto the ad. For this post I’m going to be heavily referencing a lecture given by Dr. Kevin Dunn. Kevin has a PhD in chemistry and has been studying soap specifically for many Continue reading →